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If I develop a brand and logo for my real estate consulting business, how will that brand coexist with my broker’s brand?
That’s a question I hear quite often. The answer is that broker and agent brands work very effectively together.
First, you need to keep reminding yourself that you are an independent business owner. You are not an employee of your broker’s firm. If that seems difficult to establish as a mind-set, remind yourself about the last time you received a paycheck or W-2 from your broker.
And, marketing-savvy brokers appreciate the fact that any marketing strategies you use to increase your revenue are also in their best interest. Of course, not all brokers are marketing-savvy.
Here are several ways to think about how your brand and your broker’s work together:
- Your broker is Chevrolet - you are the Corvette
- Your broker is Johnson & Johnson - you are Tylenol
- Your broker is Canon - you are the Multi-Pass Printer
- And, well, you get the idea
You wouldn’t walk into a Chevrolet dealership and say, “I’m interested in the little sports car”, and you don’t want people calling your broker saying, “I want to talk to the tall guy”.
Broker brands/logos and agent brands/logos are good for everyone.
